Bell Media and CBC/Radio-Canada have announced an agreement to form a broadcast partnership that will bid for the Canadian media rights for the Sochi 2014 Olympic Winter Games and the Rio 2016 Olympic Game.

The new broadcast partnership is independent of Canada's Olympic Broadcast Media Consortium, comprised of Bell Media (80 percent) and Rogers Media (20 percent), which will broadcast the London 2012 Olympic Games next summer.

The new partnership announcement comes one day after Rogers Media withdrew from the Olympic Broadcast Media Consortium's bid for the 2014 and 2016 games due to scheduling conflicts and for financial reasons.

The International Olympic Committee is expected to begin the bidding process for the Canadian media rights to future Olympic Games later this year.

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