The annual Bell Let’s Talk day is coming this January 27 th . The initiative, which is in its sixth year, is being run in an effort to raise funds and get the public talking about mental health issues in Canada .

The initiative’s national spokesperson, Olympian Clara Hughes, will be joined again this year by TSN host Michael Landsberg, comedian Howie Mandel, entertainer Mary Walsh, and Québec personalities Stefie Shock and Michel Mpambara.

New to the Bell Let's Talk team for 2016 are singer-songwriter Serena Ryder, actor Marie-Soleil Dion and CFL player Étienne Boulay. And on the sidelines additional ambassadors will include professional golfer Andrew Jensen, comedian and writer Kevin Breel, CFL veteran Shea Emry, musician Robb Nash, Toronto Maple Leafs Head Coach Mike Babcock and singer-songwriter Séan McCann.

Let’s Talk Day aims to help end the stigma around mental illness. On January 27 th , 2016, for every text message, wireless and long distance call made by Bell Canada and Bell Aliant customers, every tweet made using #BellLetsTalk, and every Facebook ‘share’ of the Bell Let's Talk Day image at  Facebook.com/BellLetsTalk , Bell will donate 5 cents more to Canadian mental health programs.

Bell is a committed partner in increasing awareness around mental health issues. The company raised its total funding commitment to at least $100 million last September, and extended their commitment to the cause for a further 5 years.

Last year, Bell Let's Talk Day set new records, and grew Bell's funding for Canadian mental health by more than $6 million, along with becoming the #1 Twitter trend worldwide.

Please visit  Bell.ca/LetsTalk  to learn the 5 simple ways to fight the stigma around mental illness and download the Bell Let's Talk toolkit. And get ready to spread the message on January 27 th .