One man, Terry Kneiss, watched a lot of The Price is Right. And he noticed something: many of the same products were used over and over. So he did his homework, and, in collaboration with his wife, memorized the values of as many items as he could. Then he went on the show, and proceeded to play while confirming his math via hand signals with his wife, who was in the audience. And when Kneiss got to the Showcase…his bid was accurate, to the dollar. This has not happened in the 38-year history of the show.