According to a report in the Wall Street Journal, Apple is currently developing an electric car, set to ship in 2019.

The undertaking is being labeled as a ‘committed project’.

Of note, a “ship date” with Apple doesn’t necessarily mean the date that customers receive a new product; it can also refer to the date that engineers sign off on the product’s main features, according to the WSJ.

Reports indicate that the tech giant has code-named the undertaking ‘Titan’ and has given permission to the now-600-person team to triple their human resource power.

It is unclear as of yet if the new car will incorporate self-driving technology, but it looks like it might. Apple has hired on Megan McClain, a former Volkswagen engineer with expertise in automated driving, Vinay Palakkode, a graduate researcher at Carnegie Mellon University, a hub of research for automated driving technology, and an unnamed senior engineer from electric car maker, Tesla Motors Inc.

If the company does develop a self-driving automobile, it will be the first of its kind to ever hit the market, with the only current rival being Google’s self-driving car project , which has been underway since 2009.

Apart from self-driving cars, Nissan currently sells the world's all-time best-selling highway-capable all-electric car, the Leaf-a compact five-door hatchback with global sales of over 180,000 units since December 2010.

According to the Wall Street Journal, Apple was unavailable for comment on their new electric venture, which is said to have grown out of the company’s CarPlay software, technology that integrates smartphones with automobiles for a safer way to use iPhones in cars while driving.

The Leaf is currently available in 46 countries worldwide including Canada, the U.S and Europe. Apple's sales will, presumably, also be global.