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Game changer? Not sure about that. There's nothing new here that isn't already in the marketplace. The one good thing that might come of this is they take a well deserved share of Logitech's market, but I don't see them making inroads into the higher end home automation market (URC, RTI, Control4, Creston, etc).
 

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Does Apple? Massively successful over the last three years, but PC market share down last year ... iPhone saturation rate may be reaching max (next gen iPhone offers nothing new), iPad may be a very big miss, and AppleTV hasn't really captured the market. There was a good article in today's GlobeInvestor about now being a good time to sell Apple shares for those very reasons (as well as the fact that Apple's been on top of the tech world for too long given historical cycles in that sector).

While I appreciate one shouldn't underestimate Apple or Steve Jobs, they've never been a value proposition. How is Apple going to sell hundreds of dollars of hardware for something that is already in the marketplace for much less to varying degrees. While anyone who reads my posts knows I am not fan of Logitech's Harmony remotes, there is no question they own that market and have recently moved to ensure that you can get into their products remarkably inexpensively.

My guess is that Apple is really targeting the market that already has Mac PC's, iPhones/iTouches, and maybe an AppleTV because of the integration possibilities and sales that represents. I don't see it as having the leverage to appeal to those who may only have an iPod and really aren't completely in the Apple clubhouse.
 
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