But we're not talking just about computers, were talking about the largest "tech" company. And I would disagree that Apple only sells hardware while MS sells software. Apple sells an integrated experience which includes hardware and software. The hardware is really just a part of the equation. Without software, Apple would have been dead long ago. Microsoft and Apple both realized long ago that there is very little profit in only selling hardware which is why both companies are vigorously trying to enter and dominate other markets. If Microsoft continues to fail within these other markets it will continue to decline in overall market share while other companies surpass it (Google perhaps).Totally irrelevant when it comes to talking about computers. If Apple's numbers were based only on it's computer division and you moved the iPod, iPhone etc... to a different area, it wouldn't even be close. Besides, Apple sells hardware while MS sells software. To get a more realistic comparison you would have to combine all companies who sell Windows based computers and hardware together to get the real picture.