Apple should get slammed, and slammed hard for this. They want all content purchases to be in-app purchases (not going through Safari either) so they get their 30% cut for doing absolutely nothing (even the content isn't stored on Apple's servers). This is going to affect companies like Zinio by forcing them to raise prices and depriving them of subscriber info. I'd like to know what's the difference between e-books/magazines and other forms of content. Is Apple going to go after companies like Grooveshark and Spotify for a 30% cut?