Today, Apple launched its newest mobile devices, iPhone 7 and iPhone 7 Plus. Notable features on the new phones include an advanced camera systems, the best battery life ever in an iPhone, immersive stereo speakers, a wide color system from camera to display and, for the first time ever in an iPhone, water and dust resistance.

Customers in Canada will be able to pre-order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with retail availability beginning Friday, September 16.

Here are some points on each feature:

New Advanced Camera System:

iPhone 7 and iPhone 7 Plus both come with a 12-megapixel camera. The system includes optical image stabilization on both phones as well as a larger ƒ/1.8 aperture and a 6-element lens.

iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Additional camera advancements include:
  • A new Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds,
  • A new 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization,
  • A new Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s and includes an innovative sensor to detect flickering lights and to compensate for it in videos and photos.
Battery Life and Performance:

The new custom-designed Apple A10 Fusion chip features the most powerful chip ever in a smartphone and the iPhone 7 offers the longest battery life ever in an iPhone.

The A10 Fusion’s CPU now has four cores, integrating two cores that run up to two times faster than iPhone 6. Graphics performance on the iPhone 7 runs up to three times faster than iPhone 6, and does so at as little as half the power.

This enables a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.


iPhone 7’s stereo speakers offer sound that is two times louder than iPhone 6s. The new iPhone comes with EarPods with a Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods, Apple’s innovative new wireless headphones also work with the phone. Featuring the new Apple W1 chip, AirPods offer efficient wireless communication, improved sound and industry-leading battery life. AirPods can also harness the power of Siri.

Additional Info:

iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US).

The new jet black finish will be offered exclusively on the 128GB and 256GB models from , Apple Stores, Apple Authorized Resellers and at select carriers.

The new Apple-designed wireless AirPods, including a charging case, will be available for $159 (US) from  and Apple Stores beginning in late October.

All iPhone 7 and iPhone 7 Plus models will include EarPods with a Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter. These will be sold separately at  and Apple Stores, for $29 (US) and $9 (US), respectively.

Apple-designed accessories, including leather and silicone cases in a range of colors, will be available starting at $35 (US).

The iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from  and Apple Stores.

Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).

More information on the phone and accessories, click here.