Today’s widely anticipated Apple event, held at the Bill Graham Civic Auditorium in San Francisco, unveiled a host of new rollouts from the tech giant, including two new iPhones, a redesigned Apple TV, and a new tablet.

Here are some of the selling points and highlights for each item coming this fall.

iPhone 6s/ iPhone 6s Plus



Apple’s new iPhone, introduced by CEO Tim Cook, comes with a plethora of new features including 3D touch and an improved 12MP camera that shoots 4K video.

Details include:
  • 3D Touch
  • 16 GB
  • 64-bit A9 chip
  • 12MP back camera with 4K video recording
  • 5MP FaceTime HD and Retina Flash
  • Extra-quick, new Touch ID
  • Supports WiFi up to 866 mbps, with 300 mbps LTE
Pre-orders for the phones start September 12 th , 2015, and devices officially launch on September 25 th .

The 6s and 6s Plus still start at $199 and $299 respectively for phones combined with a 2-year contract.

In addition, current iPhone users can now upgrade to a new iPhone each year for a monthly rate, starting at $32/month.

New Apple TV



Combined with a new app store, OS and a multi-touch remote, the new Apple TV offers many options .

Further details include:
  • Starts at $149 for a 32GB version
  • Ships in October
  • tvOS
  • powerful Siri search support
  • new dynamic iOS gaming
iPad Pro



This latest tablet from Apple comes with many perks including a high definition 12.9 inch screen, allowing for full-screen multitasking.

Further details include:
  • 12.9″ screen with a 2,732 x 2,048 display
  • 9mm thin, weighing 1.57 lbs
  • Powerful new A9X chip
  • 10-hour battery lift
  • 8MP iSight camera
  • Touch ID
  • Four speaker audio
Full details are available here .

The Apple Watch also got a nod at the event, with new features and upgrades coming this fall, as well.



All-in-all, a mega event day for the tech giant, and the introduction of many exciting developments.