In simple terms, it's a case of too little, too late. Add to that consumer dislike and distrust of MS after other recent failed technologies. In the near to mid term, iPhone and Blackberry will retain the high end of the market. Android will reach significant market share due to adoption by cost sensitive phone makers and consumers. MS doesn't stand a chance and will play down Phone 7. They will then abandon and/or relaunch it under a different name at some point in the future.Where has the Ballmer Ballyhoo about phone7 all gone?