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Discussion Starter #1
I was in Sams Club this afternoon and noticed they were selling the Antennas Direct C1. So I carefully investigated the box.
The good news first.
Low and behold, real honest, plainly stated gain figures and patterns were printed on the back of the box. No overly fancy technical graphs, just stuff people were used to seeing for 50+ years honestly stated. (with all due respects JER3) Congrats to AD, and to a lesser extent Stampeder, holl-ands, (and maybe me) for pointing out the errors of their ways, heh.

Now the bad news.
The C1 is the stupidest antenna to be sold in my area, next to rabbit ears. Only 2 local low power stations are available, which not many watch. Even in a 30 mile radius of where the antenna is sold at, it makes absolutely no sense. In the immortal words of Jar Jar Binks, " Wat were yousa tinking of " ??
At a minimum a C2 or C4 should be sold in this area, which is at minimum, 48 miles from main broadcasting networks ! And you have no real option for real channel 6 WPVI, thats important to most in this area. Whats up with your marketing dept again ?
Do you really have people with active brains in there , heh ?

Edit: I consider marketing to include sales. If you judge marketing by literature and the stuff on the box, a massive improvement in that catagory has been made, congrats.
 

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Discussion Starter #3
Is the bad news about Antenna Direct or Sam`s Club?
Quite true, they both seem like complete morons. The local Sams Club (if they were in control of purchasing desicion ) would seem to be the bigger idiot. But AD marketing should realize selling a useless antenna in a market would only bring scorn and distaste upon the company if an unpleased customer should happen tell his/her friends about it. Lower Delaware/Maryland is where a lot of bad mouthing about products goes on in a daily basis, heh.
 

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Sam's Club is solely responsible for the placement of particular products in their stores. They have placed the C1 into stores regardless of our advice. Since we have to deal with them through a "rep firm" rather than directly, it's tough to get them to understand the importance of placing an antenna such as the C1C only into markets where it is appropriate. So far, I've forwarded Bangor, ME and Las Vegas to our VP of Sales for recommendation that the product be transferred elsewhere. If you identify the location under discussion, I'll add it to the list (which will likely be ignored by Sams anyway).

Thanks!
 

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If you identify the location under discussion, I'll add it to the list (which will likely be ignored by Sams anyway).
Yeah, add the Dover, Delaware Sams Club to your list. The only purpose I can think of for the C1 in this area is as a gift to ship to someone far away, heh. This is definately C4 or better territory, although a C2 maybe fine for someone 30 miles north or west of here.
 

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Obviously I share the concern that an unsuspecting novice looking to "cut the cord" could easily be discouraged by buying the wrong equipment. Hopefully the store rectifies this situation...
 

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I forwarded the Dover information to the appropriate person. We'll see if Sams does anything.
 
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