It is Internet TV, not IPTV. IPTV is what Telus and Bell sell.
In any case, it is not that these boxes run a form of Linux that matters, it is that they can access some content directly, yes bypassing the pay TV providers, and even broadcasters/specialty channels.
It is the online content distribution companies that are making the rules in this new game, not box manufacturers. It is Hulu, Netflix, Youtube, and others.
Advertising will be pre-roll, and advertising in the "guide".
In any case, it is not that these boxes run a form of Linux that matters, it is that they can access some content directly, yes bypassing the pay TV providers, and even broadcasters/specialty channels.
It is the online content distribution companies that are making the rules in this new game, not box manufacturers. It is Hulu, Netflix, Youtube, and others.
Advertising will be pre-roll, and advertising in the "guide".