Want to stream more entertainment? Today, Amazon Video announced the launch of its Streaming Partners Program to Prime customers and video providers.

The Streaming Partners Program is a streaming subscription program for video providers that enables companies to reach tens of millions of Prime members as viewers, while providing viewers with a more convenient way of managing their streaming subscriptions.

What is Amazon Video, if you missed it? Amazon Video is an entertainment service that already offers unlimited access to tens of thousands of movies and TV episodes and Amazon new-release movies for rent or purchase through the Amazon Video app on TVs, streaming media players, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online at Amazon.com/amazonvideo.

The Streaming Partners Program is available to Amazon Prime customers who subscribe to Amazon Video.

Amazon states that the benefits to consumers of the Streaming Partners Program include:
  • Free trials on all subscriptions
  • Special Prime member pricing
  • Latest episodes available simultaneous with broadcast
  • Convenience of one account
  • One Watchlist across all subscriptions
  • Self-service cancellation of any subscription at anytime
  • IMDb X-Ray integration
  • Unified search and browse across subscriptions
  • Unified voice search and ASAP on Fire TV

Amazon’s new services are part of an ever-changing market for viewers.

“The way people watch TV is changing, and customers need an easier way to subscribe to and enjoy multiple streaming subscriptions,” says Michael Paull, Vice President of Digital Video at Amazon.

“With the Streaming Partners Program, we’re making it easy for video providers to reach highly engaged Prime members, many of whom are already frequent streamers, and we’re making it easier for viewers to watch their favorite shows and channels.”

In addition to tens of thousands of titles to stream on Prime Video, the Amazon Prime membership ( www.amazon.com/prime ) currently includes more than one million songs, more than a thousand playlists and hundreds of stations through Prime Music, unlimited Free Two-Day Shipping on millions of items, early access to select Lightning Deals, unlimited photo storage with Amazon Photos, and access to borrow from more than 800,000 books for Kindle owners, for $99 a year.

To explore the full set of premium content available to Prime members, visit www.amazon.com/videosubscriptions .

To become an Amazon streaming partner, visit www.amazon.com/streamingpartners .