When I purchased my 720p 50" TV 4 years ago the price gap was much wider. Also, the quality of the TV panel was virtually the same between 720p and 1080p. Today the big difference is that there is a wider gap in panel quality between 720p and 1080p (even at the low end). Manufacturers are no longer putting the latest technology into the 720p panels, in some cases using 2-3 years old panel technology. I think today everyone should go for 1080p, not because of the greater resolution but due to better blacks, colour, etc.