Looking for more to watch? Amazon Prime Video, the new streaming video service available from Amazon, is now available in Canada... and it's cheaper than Netflix. Is it better, though?


Amazon Prime Video, the new streaming service, is in line to compete with existing services like Netflix and CraveTV (Canada) and is now available in over 200 countries worldwide, including Canada and the U.S.

The service is new but has a history and is a continuation of Amazon Unbox,which was a video streaming service launched by Amazon back in September 2006.

What Content Does It Carry?

TV shows, series, movies, documentaries and Amazon Original Series like Transparent , Hand of God and Mozart in the Jungle  can all be found on Amazon Prime Video.  Try the free 30-day trial to get feel for it.

What Does it Cost?

$79 a year. Amazon Prime Video is available to Canadians who sign up for Amazon Prime.

As an alternative, viewers can avoid paying this fee and also rent or buy movies and TV content directly from Amazon, title by title.

Renting is less than $10 per title, and varies in price. Buying also varies widely, and titles can be bought alone or purchased as an entire season, in the case of TV shows.

That being said, if you don’t want the hassle of paying for each title one by one but wish to watch, get Amazon Prime.

How Can I Watch?

To sign up or simply see what’s available, go to Amazon.ca and create a general account, (if you don’t already have one).

If you already have an Amazon Prime account, sign in and click on ‘Your Prime’ on the right, in the top tool bar.

You should then see a pop-up for Prime Video. Click on this, or go to ‘Explore Prime Benefits’ at the bottom of the pop-up box, and click on the banner for Amazon Prime Video that appears at the top of your screen.

This will take you to primevideo.com.

What Devices Are Compatible?

You can watch Amazon Prime Video on your computer, iPhone, set-top box, game console, TV, Blu-ray player, tablet or phone. Click here for a full list of devices.

The Benefits:
  • If you love watching TV, documentaries and video, online streaming entertainment is a very easy way to get more content coming into your home. Amazon Prime Video adds to that.
  • Currently, the $79/year fee for all Amazon Prime services breaks down to cost you less than Netflix does each month, (less than $9.99/month), which is a win.
  • By signing up as a Prime member, you actually get much more than additional videos pumped into your living room. It’s all about shopping. Prime members can save in various ways when buying from Amazon. Benefits in Canada include free two-day shipping on millions of items, exclusive member discounts, free unlimited cloud-based photo storage and 30-minute early access to Lightning Deals, among other perks.
  • Parental controls are also available, which can be bypassed with a PIN.

The Drawbacks:
  • “ Free to Watch” content doesn’t seem to be available in Canada at the moment, due to geographical licensing restrictions. Consequently, if you don’t have Amazon Prime, it looks like you’ll have to pay for each and every title, at least at the moment. However, that could change in days to come.
  • Tom’s Guide feels that Netflix and Hulu are better than Amazon Prime Video in terms of content, and it’s right. Amazon’s streaming content library isn’t as vast as others- to be fair, it's still in the beginning phases of building its video streaming repertoire. As Toronto Star.com points out, the content on Amazon Prime is smaller “even compared” with the Canadian Netflix library.

Interested, nonetheless? To try out the 30 free trial, click here .