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Would like to run into the person or persons that created the new wave of promotional ads and commercial ads on a number of channels......CTV.....City.. You know the banners that take up a good chunk of the viewing screen to tell us what show we are watching and on what channel etc. Ads for products that block out the credits of a show etc etc. The greed of the networks is beyond belief and they still have the gall to cry poor. Once again we are at the mercy of the networks who could care less about their customers. I for one will not buy any product advertised in such a manner and hope that others will follow suit.
 

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With people PVRing and watching shows through OTT services, expect to see more of this type of advertising as well as more obvious product placement in the actual programs.

Advertisers aren't dumb, they know lots of people are skipping their ads through one method or another so they will pay less for the standard spots. The networks need to make this shortfall up through other methods, or convince the production/distribution companies to sell for less.

I'm not saying I like it, but I think we will have to accept it at least until we move on to an alternative distribution model.
 

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And it's yet one more reason to hate simsubs. Overlays and pop-up ads are often station specific so it helps to have a choice. Some people actually like to see program credits but they are often being obscured. I've even seen program subtitles and critical action details obscured by this obnoxious practice.
 

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I remember complaining about this when CTV cut out subtitles during a segment of The Voice with their ad for an upcoming show, and was given a pretty lame excuse by CTV about it. It does seem a lot more common now, and it drives me crazy!

Can I also bring up a slightly different topic about ads? I'm also tired of seeing either the same ads every commercial break (the darn DQ "bacon" ad on CTV primetime shows as an example), or worse, showing the same commercial multiple times in a single commercial break (Omni Calgary and the Credit Counselling Calgary ad). Worse is some sky festival in Jasper which is a 10 second ad that airs THREE times in a commercial block!

Grrrrrrrr
 

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And it's yet one more reason to hate simsubs. Overlays and pop-up ads are often station specific so it helps to have a choice. Some people actually like to see program credits but they are often being obscured. I've even seen program subtitles and critical action details obscured by this obnoxious practice.
I find it worse on the US networks.
 

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Like I said, it's station specific. In the US, some stations are much worse than others. In Canada, most stations are networked owned so they tend to be the same across the network.

I remember complaining about this when CTV cut out subtitles during a segment of The Voice with their ad for an upcoming show, and was given a pretty lame excuse by CTV about it.
And it's become a lot worse since Bell acquired CTV. Bell's obnoxious self promotion has also increased on their specialty stations.
 

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I couldn't agree more!

As an example: Now that YES TV (formerly CTS or "Crossroads") has acquired the rights to Jeopardy....these annoying banners appear over top of clues or wagers. Probably a similar issue with Wheel of Fortune.

Extremely and exceptionally annoying.
 

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Seems like their goal is to make TV so expensive, obnoxious, and annoying, that it drives people to go do something else.
 

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It would be interesting to know if any clauses are in distribution rights agreements to not obliterate program content and credits.

Cameron
 

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Back in the day, every once in a while I remember Johnny Carson mentioning to viewers that if they were missing parts of his monologue (or other parts of his show) because of the ad break going too long, they should contact the network as it violated the distribution agreement. So trying to get a few extra bucks in ad revenue isn't new. And yes, it would be interesting to know if covering key program content or credits violates distribution agreements.
 

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A few years have passed by since I started this discussion. Now it is time for an update.....simply put it just keeps on getting worse...the ads on CTV are almost a third of the screen and stay on far too long. Why do they continually tell me what I am watching....I must know what the program is or would not watch. One last comment the timing seems to be off by a few seconds when you skip through the commercials and land in the actual program. Finally it is the unwritten rule in this household that products shown in banners during the program will not be purchased .:devil
 

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The ads are getting bigger during this holiday season. Think we should get rebates from the sat/cable companies for this new form of harassment!
 

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In all honesty, who the heck cares about ads, its a MINOR inconvenience, it does not harm your viewing in any way shape or size, and ads are often useful, atleast to me, who is not only a father of children, but I often buy the prodcuts I see featured on ads, or the ads remind me of upcoming tv shows or sports events that I AM INTERESTED IN. I can see someone who does not like soccer or basket ball to be annoyed by seeing a commercial for the MLS CUP or upcoming Raptors game but just because YOU are annoyed about it does not reflect the same interests as other viewers of television, and that is also why some people are just blantly annoying to the general public and complain about every damn thing that annoys them except the interests of others around them.

Take a deep breath and Chill out. You A) still get to watch your tv program or movie, B) if you pvr'd it, you can Fast Fordward over the ad, C) if the add takes up screen space, your eyes still function properly, LOOK SOMEWHERE ELSE ON THE SCREEN, and D) you will probably forget about the 10 seconds after you see it anyway. Like for crying out loud people have nothing better to do than complain about a commercial or add. like just move on with your life and accept them. they do not cause you anxiety or harm in any way.
 

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In all honesty, who the heck cares about ads, its a MINOR inconvenience, it does not harm your viewing in any way shape or size, and ads are often useful, atleast to me
I guess you've never watched a show with subtitles, only to have the subtitles blocked by ads? Or seen ads so bright they completely distract from the show? Also, compare run times for shows from back in the 60s to those today, to see how much we've already lost to ads, even before having them forced on us during the show. Why is it ordinary consumers are supposed to keep losing more and more, in many different ways, to "business"?

It's high time we started restoring or creating regulations to limit what corporations can do and not just in TV ads.
 

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I've found that I don't watch live TV anymore, because the amount of garbage ads is simply intolerable. I have better things to do than waste time having PR firms try to sell me crap I don't want. They've resorted to cramming more ads in during the show, and I've responded to that by barely watching anything on cable TV at all.

The viewing experience in other distribution models is just so much better that ad laden TV isn't competitive. Going by industry trends, I'm far from alone on that.
 

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They have rules like this in China and other Socialist/Communist countries.
And in other types of governments, including ours. Regulations limiting ads are in no way uncommon. Ours simply aren't keeping up with the media companies desire to constantly cram more of them in whenever they can get away with it, and being an oligarchy, they can get away with a lot of it.
 

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They have rules like this in China and other Socialist/Communist countries.
We used to have rules here limiting the amount of ad time in a show. There's a big difference between communist countries and letting business have whatever it wants. History has proven that business needs to be controlled by adequate regulation. It was the deregulation of the U.S. financial industry that allowed the 2008 crash to happen. It was lack of regulation and enforcement that led to the Lac Megantic train wreck that killed so many people. I've really had it with business that say get rid of the regulations and we'll be good, only to not do what's necessary if it hurts the bottom line. Certainly there has been some bad regulation over the years, but allowing business to do what it wants, unencumbered by regulations will always lead to disaster. We've been there before, many, many times.
 

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What drives me crazy are the repeat ads in a single commercial block. That, and the "block the subtitles/show credits ads. Yeah, it's the popularity of the PVR that caused the latter, but it's still annoying.

As for the "I'll defend TV networks in any decision they make" poster, how about taking your own advice and realize that just because you're fine with it doesn't mean everyone else has to be. Yes, the big ads during programs ARE distracting and that's what they're meant to do. You tell us to focus on another part of the screen, and that's near impossible for most people (it's called a distraction, and our eyes are naturally drawn to it because it's brighter and flashier than the show being watched.
 
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