If you’re looking for a new smartphone BlackBerry may not be on your list, but that may be about to change.

This April, smartphone consumers will have another choice to consider. The new BlackBerry KEYone will hit the shelves, as the result of a collaboration between Chinese smartphone manufacturer TCL Communication and BlackBerry Limited.

Buyers who like finding something unique can get their hands on this device that represents the last phone that BlackBerry will work on internally before committing fully to focusing on software and security.

(TCL has a licensing agreement with BlackBerry that permits it to use the company’s brand and software, while it designs, manufacturers and markets the KEYone).

Hopefully the KEYone will be something buyers love. Hopefully it will be the boost that will pull BlackBerry out of the doldrums and back into a profit.

Will it happen, though? Who knows. Here are 7 points on why the KEYone might not succeed, and why it just may, according to reviewers like theverge.com, businessinsider.com and endgaget.com.

1) It’s Way Too Expensive

You’re going to have to fork over about $549USD for a KEYone. Many reviewers find that this is too high a price point, and will be a killer for the new phone.

The KEYone comes with a good processor, but not a premium one, even though the price is premium-league.

2) The Screen is Too Small

With the pricier tag on it, customers may expect a premium-sized screen, but the KEYone only offers a 4.5-inch display with a 1620 x 1080 resolution. While there’s nothing wrong with this, it’s not a 5.5-inch with Quad HD resolution. Buyers might look elsewhere for a better bang for their buck, say reviewers.

3) The Camera Might Not Be Great

Ok, this is filled with doubt, but the KEYone’s camera is not, as theverge.com reports, a “proven premium-tier camera”. Will consumers buy into it, or not?

That Being Said…

4) It Has That Iconic BlackBerry Keyboard

If you love typing things out, they KEYone could be your dream. The keyboard comes with a fingerprint sensor on the space bar, and users can swipe across the keyboard to move through pages and spaces onscreen. Useful.

5) You Can Use Keyboard Shortcuts

You can also use and create keyboard shortcuts on the keyboard, including app shortcuts. So, for instance, you might type ‘F’ to open Facebook, and ‘T’ for Twitter.

6) It May Have a Killer Battery Life

(photo credit: www.pixabay.com)

Buyers might be dissuaded by the KEYone’s non-premium tier Qualcomm Snapdragon 625 processor, but BlackBerry argues that they put it in there for a reason. The company says it chose the processor to work in partnership with the 3,505mAh battery. Paired together, users get a battery life that can stretch up to two entire days, reports say.

 7) It’s Very Secure

KEYone is promoted as being the most secure Android device on the market anywhere. This claim is made by other companies such as Samsung with the Galaxy Note 7 , so whether it’s actually the best at security is arguable. Nonetheless, BlackBerry phones are pretty solid.

For more direct information on the KEYone, visit blackberrymobile.com.