http://www.thestar.com/entertainment/article/551229DreamWorks' CEO says you'll see everything in 3D from animation to drama within five years
Dec 10, 2008 04:30 AM
Moviegoers will soon fully enter the third dimension in a technical revolution equal to the advent of sound and colour, says Hollywood power player Jeffrey Katzenberg.
The innovation begins in earnest next spring, but it comes with a price: about $5 more per ticket, or roughly 60 per cent more than the current North American average of $7 per ticket.
Katzenberg, the CEO of DreamWorks Animation and Hollywood's unofficial 3D evangelist, says the latest digital advances offer not just physical depth but "emotional dimensionality," and he predicts all movies and theatres will have it within the next five to eight years.
"There is that old cliché that a picture is worth a thousand words. Well, a 3D picture is worth 3,000 words," Katzenberg said in an interview yesterday.