Every year, more and more stations flip to all Christmas music. In many markets, multiple stations battle it out to win the season. On the surface, it seems lik
It gives both the pros and cons of the Holiday Music flip.
"Thousands of new listeners come into the Christmas music station, many of whom are unfamiliar with the primary benefits normally offered. Many of these new listeners become P1 to the Christmas station, at least until everything returns to normal. "
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