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smartphone adoption

  1. Industry News
    According to Nielsen's most recent monthly survey of 25,000 U.S. mobile consumers, 44% of them now own a smartphone, compared to just 18% two years ago. In Canada, comScore recently estimated smartphone ownership at 40%. Young adults continue to be the leading age groups for smartphone...
  2. Industry News
    In September, 20.1 million Canadians ages 13 and older used mobile devices according to recent estimates by research firm comScore. The researchers, who extrapolate the ownership numbers using responses gleaned from online surveys, estimate that 40% of Canadian mobile users owned a smartphone...
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