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nielsen

  1. Industry News
    The average American watched traditional television for an average of 32 hours and 47 minutes a week according to a recent Nielsen research report entitled "State of the Media: Consumer Usage Report 2011." The ratings giant said that American Seniors (Adults 65+) watched the most television, a...
  2. Industry News
    According to Nielsen's most recent monthly survey of 25,000 U.S. mobile consumers, 44% of them now own a smartphone, compared to just 18% two years ago. In Canada, comScore recently estimated smartphone ownership at 40%. Young adults continue to be the leading age groups for smartphone...
  3. Industry News
    Aside from the Android Market app itself, Facebook, Google Maps and Gmail are the most used Android apps used by American according the first mobile media rankings from Nielsen. Using data collected from on-device meters on thousands of Android smartphones, Nielsen measured the "active reach,"...
  4. Industry News
    Four out of ten (40%) U.S. mobile users over the age 18 now have smartphones according to recent report from Nielsen. The July 2011 survey found Google's Android operating system to be the most popular smartphone operating system. Forty percent of mobile consumers (16% of all mobile users)...
  5. Industry News
    The music industry had some pop in the first six months of 2011, with album sales up for the first time since 2004. According to Nielsen and Billboard’s Mid-year Music Industry Report, overall album sales, digital album sales, catalogue album sales and vinyl album sales all registered increases...
  6. Television Industry / Channels and Providers
    The average American watched 34 hours and 39 minutes of television per week during the final three months of 2010 according to a recent State of the Media report by the Nielsen company. The ratings giant said that American Seniors (Adults 65+) watched the most television heaviest, a whopping 47...
  7. Industry News
    The average American watched 34 hours and 39 minutes of television per week during the final three months of 2010 according to a recent State of the Media report by the Nielsen company. The ratings giant said that American Seniors (Adults 65+) watched the most television heaviest, a whopping 47...
  8. Smartphone/Tablet (Android, Blackberry & iOS)
    The number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010 according to a new report from The Nielsen Company. The researchers found that nearly 25 million Americans watched an average of...
  9. Industry News
    The number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010 according to a new report from The Nielsen Company. The researchers found that nearly 25 million Americans watched an average of...
  10. Industry News
    A recent report by the Nielsen company suggests the battle for market share among Smartphone operating systems is tight one. The research queried almost fifteen thousand post-paid mobile subscribers in the United States between November of 2010 and January of 2011 and found that percentage of...
  11. What's On In Sports?
    According to preliminary results from ratings giant, The Nielsen Company, Sunday night’s broadcast of Super Bowl XLV on FOX was the most watched television show ever in the United States.
  12. Industry News
    According to preliminary results from ratings giant, The Nielsen Company, Sunday night’s broadcast of Super Bowl XLV on FOX was the most watched television show ever in the United States. This year’s Super Bowl had an average audience of 111 million viewers, surpassing last year’s Super Bowl as...
  13. Industry News
    Ratings giant Nielsen has published some interesting television audience numbers for last month, The firm has calculated that the storm of January 10-13, 2011 was the most impactful storm on television viewing in recent history. It seems that in addition to dumping record-breaking amounts of...
  14. Industry News
    In the second quarter of 2010, more Americans watched video on their mobile devices than ever before according to a recent report from Nielsen. The research firm found that while the number of people watching videos on their mobile phones remains relatively small compared to TV, the numbers are...
  15. Smartphone/Tablet (Android, Blackberry & iOS)
    In the second quarter of 2010, more Americans watched video on their mobile devices than ever before according to a recent report from Nielsen. The research firm found that while the number of people watching videos on their mobile phones remains relatively small compared to TV, the numbers are...
  16. HDTV: High Definition Television (LCD & Plasma)
    Interestingly, despite the fact that HD sets are now in more than half of all American households, Nielsen reports that HD viewing is still far eclipsed by viewing of standard definition television. The results don't surprise me but its interesting that 81% of all viewing is SD. The rationale...
  17. Industry News
    In 2008, the primary reason U.S, teens said they wanted a mobile phone was for safety. In 2010, teens said the ability to send text messages was the top reason for wanting a mobile phone. Forty-three percent of teens said texting was one of the top reasons for wanting a mobile phone, compared...
  18. Industry News
    Bigger screen televisions, Wifi and PVRs are among the hottest new trends and devices in American homes according to Nielsens second quarter 2010 home technology report. Tech devices which aren't so hot include: satellite radio, DVD players, VCRs and personal digital assistants. The survey of...
  19. Industry News
    The total number of TV households for the 2010-2011 broadcast season in the U.S. will climb to 115.9 million, an increase of one million homes from last year according to Nielsen. The ratings giant estimates the number of persons age two and older in those households will increase more than two...
  20. Industry News
    New findings from the latest edition of Nielsen's Television Audience Report The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006. That number is roughly 19% higher than in 2000, when there was 2.43 sets...
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