BCE Buys Astral Media for $3.4B

BCE Inc plans to acquire Astral Media in a $50-a-share cash-and-stock deal putting the price tag at $3.38 billion. The acquisition, announced on March 16th, will strengthen BCE’s telecommunications assets in Quebec and drastically improve its competitive position against other rivals, notably Quebecor. BCE CEO George Cope said in a statement: “Bell’s acquisition of Astral […]

Virgin Radio dropped in Ottawa

Just two years after Astral Radio switched The Bear in Ottawa to Virgin Radio, Canada’s largest radio broadcaster is switching it back.

Starting this week, Astral says The Bear will “return to more of the rock music that they know and love drawn from a deeper, wider musical catalogue.”

Virgin radio 999 named station of the year

Last week at an industry awards ceremony, Toronto’s Virgin Radio 999 was announced as the Canadian Radio station of year.

Since its inception about 18 months ago, the station which is owned by Astral Media and under license with Sir Richard Branson’s Virgin Radio International has become Canada’s most listened-to Contemporary Hit Radio station in the 2+ segment.