CRTC says broadcasters must air ads notifying viewers of switch to digital television

The Canadian Radio-television and Telecommunications Commission (CRTC) said today that it will require conventional television stations to air commercials informing Canadians about this year’s transition to digital television.

Starting on or before May 1st, conventional television stations will be required to broadcast a minimum of six thirty second commercials a day with at least 25 per cent of them airing 7:00 p.m. and 11:00 p.m.