CRTC Rules U.S Ads be Shown During Canadian Super Bowl Broadcast

The CRTC has issued new rules stating that Canadian ads not be subbed in to replace American ones during the Super Bowl.

Madonna will headline Super Bowl XLVI halftime show

The National Football League (NFL) announced today that Madonna will perform in the Super Bowl XLVI Halftime show which takes place Sunday, February 5th. Madonna’s performance will be imagined by Cirque du Soleil and Jamie King.

The league says the Super Bowl halftime show, which will be broadcast worldwide, will be the most-watched musical event of the year. More than 162 million viewers in the U.S. watched last year’s show.

Canadian Super Bowl XLIV audience peaked at over 8 million

Super Bowl XLIV was the most-watched Super Bowl ever in Canada with a record average audience of 6.7 million viewers in Canada on CTV (6.025 million) and RDS (650,000).

Overnight data from BBM Canada has found that audiences peaked at 8 million viewers in the final minutes of the fourth quarter as the New Orleans Saints’ Tracy Porter returned a Peyton Manning interception for a touchdown, sealing the Saints victory.

Will I be able to see the Super Bowl with U.S. commercials?

In the weeks before the Super Bowl every year, Digital Home is deluged with readers asking whether they will be able to watch the big game with U.S. commercials.

Unfortunately, thanks to the CRTC mandated practice of signal substitution or sim-subbing, the vast majority of Canadian cable and satellite television subscribers will only see Canadian commercials.

Videotron to air Super Bowl XLIV in HD with US Ads

Videotron this week announced it would carry the CBS HD feed of Super Bowl XLIV, including U.S. commercials, on digital cable channel 653 this coming Sunday.

The move by Quebec’s largest cable company will be sure to please the many Canadian viewers who long to see U.S. commercials during the game.

Saints-Vikings thriller draws record television audiences

The NFC Championship Game on Sunday night game between the New Orleans Saints and Minnesota Vikings was the most watched NFL playoff game ever (excluding the Super Bowl) in Canada.

The CBS broadcast, which was simulcast on CTV in Canada, attracted an average of 2.6 million viewers.