Netflix users consume one third of internet traffic during primetime

Real-Time Entertainment applications, primarily video streaming, now accounts for 60% of peak downstream traffic in North America according to a report released today by Waterloo based Sandvine.

Sandvine says that during peak primetime hours (7pm to 9pm) Netflix users are the largest consumers of internet bandwidth, accounting for almost one-third (32.7%) of peak aggregate traffic, a relative increase of more than 10% since the spring

Netflix now the biggest source of Internet traffic in North America

In North America, Netflix is now 29.7% of peak downstream traffic and has become the largest source of Internet traffic overall according to a report released today by Waterloo based Sandvine.

The report, which examines Internet phenomena traffic from more than 80 countries, found that real-time entertainment applications such as Netflix consume 49.2% of peak aggregate traffic in North America up from 29.5% in 2009 – a 60% increase.