MIX FM Calgary is now UP! FM

Rawlco Radio, operaters of fifteen radio stations across Alberta and Saskatchewan, have rebranded Mix FM in Calgary to UP! 97.7 FM. The stations call letters are also changing from CHMC-FM to CIUP-FM.

CIUP-FM’s format changes from Adult Hits to what Rawlco calls “up beat,” a format Rawlco sucessfully adopted with one of its FM stations in Edmonton last October.