Toronto’s Match Marketing Buys OSL Marketing Group

Match Marketing Group just acquired OSL Marketing Group, one of the largest independent marketing, promotion and digital firms in Canada for an undisclosed price. The OSL Marketing Group, which was established in 1988 and includes OSL Marketing, Ignite Activation and social/digital marketing group Blender Experience Design, will enable Match to create seamless one-source shopper marketing […]

CBS Interactive & Shaw Media Expand Canadian Partnership

By expanding an exclusive relationship with CBS Interactive on May 7th, Shaw Media will now increase its online reach to over 10 million unique visitors each month. Shaw is helping advertisers target a wider audience with a more diverse network of online broadcast inventory. Joining and, the Shaw Premium Audience Network (S.P.A.N.) portfolio […]

Rocket Fuel Adds New Canadian Division

Silicon Valley-based Rocket Fuel, which provides artificial-intelligence advertising solutions for digital marketers, has set up shop in Toronto. Increasing demand from Canadian advertisers fueled the international expansion particularly from the consumer packaged goods (CPG), retail, mobile/telecom and travel sectors, said Rocket Fuel. Senior Account Executive Riaz Sheikh, who formerly worked in senior sales roles at […]