Uberflip Marketing Data Shows Social Media Content Thriving, Email Dying

Digital content marketing firm, Uberflip released recent usage data indicating continued strength in social media consumption and rapid decrease in email distribution. The Toronto-based digital publisher compared data from February 2010 through February 2013 using Google Analytics and their proprietary Uberflip Metrics platform. In that time-frame, its digital content reader registered 28,176,470 unique visits, with […]

Toronto’s KnexxLocal Launches Digital Marketing App for Local Firms

KnexxLocal is launching a free iOS app to help local businesses market themselves online. The company recently received $1.1 million in seed funding from Dragon’s Den panelist Bruce Croxon’s Round 13 Capital. The Toronto-based startup’s Instamonial iOS app allows local businesses to snap photos of their work, which can be emailed to customers to elicit […]

Toronto’s Match Marketing Buys OSL Marketing Group

Match Marketing Group just acquired OSL Marketing Group, one of the largest independent marketing, promotion and digital firms in Canada for an undisclosed price. The OSL Marketing Group, which was established in 1988 and includes OSL Marketing, Ignite Activation and social/digital marketing group Blender Experience Design, will enable Match to create seamless one-source shopper marketing […]

Rocket Fuel Adds New Canadian Division

Silicon Valley-based Rocket Fuel, which provides artificial-intelligence advertising solutions for digital marketers, has set up shop in Toronto. Increasing demand from Canadian advertisers fueled the international expansion particularly from the consumer packaged goods (CPG), retail, mobile/telecom and travel sectors, said Rocket Fuel. Senior Account Executive Riaz Sheikh, who formerly worked in senior sales roles at […]

Walmart Canada Awards Digital Marketing Contract to Twist Image

Marketing agency, Twist Image is ready to get to work on Walmart Canada’s digital marketing vision. Walmart conducted a competitive review and awarded the contract to the Toronto and Montreal-headquartered agency based on its strategy, execution and thought leadership. Emma Fox, Sr. V.P. of Marketing at Walmart Canada, explains: “After seeing Twist Image’s vision for […]