Shaw Media Partners With Twitter Amplify

Shaw Media has partnered with Twitter Amplify becoming the first Canadian media company to do so. Twitter Amplify, launched in late May, allows marketers to show TV clips and promote these on the social media website. Whenever the spots are aired, advertisers can monitor the response. Several US media companies already participate in the program, […]

CBS Interactive & Shaw Media Expand Canadian Partnership

By expanding an exclusive relationship with CBS Interactive on May 7th, Shaw Media will now increase its online reach to over 10 million unique visitors each month. Shaw is helping advertisers target a wider audience with a more diverse network of online broadcast inventory. Joining CBS.com and TV.com, the Shaw Premium Audience Network (S.P.A.N.) portfolio […]

Rocket Fuel Adds New Canadian Division

Silicon Valley-based Rocket Fuel, which provides artificial-intelligence advertising solutions for digital marketers, has set up shop in Toronto. Increasing demand from Canadian advertisers fueled the international expansion particularly from the consumer packaged goods (CPG), retail, mobile/telecom and travel sectors, said Rocket Fuel. Senior Account Executive Riaz Sheikh, who formerly worked in senior sales roles at […]