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  Topic Review (Newest First)
2014-11-26 10:27 PM
Gronk Not everything Google does is to generate revenue and/or profit. They have also taken a number of steps to "choke off the air supply" of their competitors - mostly Microsoft - funding/supporting alternative office suites, moving email into the cloud, etc.
2014-11-16 12:54 AM
905shmick Just got back from the AWS re:invent conference in Vegas. More new and very neat offerings announced. Amazon is really shaping up to be a force to be reckoned with.

You can watch the keynotes and several of the main and breakout sessions on their YouTube channel.
2014-08-20 07:15 PM
four And here is the effect the "cloud storage wars" are having on the storage vendors.

It ain't pretty...
2014-07-22 02:40 PM
audacity I'm pretty sure that Google's "monetize cloud storage" strategy is/was to charge users money for it, not advertising revenue.
2014-07-22 02:28 PM
ExDilbert Maybe cloud storage isn't an advertising platform yet but I'm sure Google is working on a way of monetizing it. I wouldn't be surprised if they were already scanning cloud file types and contents for targeted advertising on their other services.
2014-07-22 12:22 PM
audacity Yeah, but cloud storage isn't an advertising platform so it's not comparable to stuff like Android.
2014-07-22 10:10 AM
ExDilbert I can see where Google is losing money with business services that don't have an advertising base. Many, if not most, of Google's business units lose money is misleading because they exist either to support the advertising base or to gain market share for future advertising platforms. (Android is the perfect example.) Saying Google's business units lose money and only the advertising unit is profitable profitable is like saying a TV network loses money because only the advertising unit is profitable. You can't have advertising revenue without the other units.
2014-07-21 04:21 PM
audacity Sure, but that describes Google in general. Most of their business units aren't profitable (or aren't very profitable) except their advertising business.

My point is that I were to buy cloud hosting for a SAAS app (for example), and I'm paying Google less than the cost to provide the services...

I'm not saying that the prices are that low... yet. But this appears to be a very price-driven market with 3 big players (Amazon, Microsoft, Google) who are cutting prices at a pretty rapid pace. Just look at the price of online storage two years ago compared to today.

And it's not like Google is able to inject advertising in my SAAS application to make some money back.

I just see this as a "race to the bottom" sort of scenario, so I don't think that it will be highly profitable in the long term.
2014-07-20 11:13 PM
ExDilbert Google could probably give it away, up to a point, and still make a profit from targeted advertizing.
2014-07-20 03:52 PM
audacity It's difficult to be able to predict the profitability of a business which is the middle of a price war.
2014-07-20 12:02 AM
four With the ongoing tit-fot-tat price war in the cloud business, I didn't know it is that profitable
2014-04-01 11:20 PM
905shmick If you're not adding a layer of of your own crypto to the sensitive data, then sure, if they bad guys are working there, they can easily snoop your data.

We can come up with "what if" and various edge cases forever. At the end of the day, a certain level of risk will be deemed acceptable in order to function as a business.

Financial institutions and other regulatory / compliance driven businesses will probably never be fully in the cloud, but they also have the money to do things their own way.

For everyone else, these services are allowing businesses to operate outside of the traditional IT model where the IT dept calls the shots and if it's not offered in house, it can't be done. That's not an acceptable response to most of the business units since they know they can plunk their credit card down and buy an online service that will meet their demands and they didn't have to put together a capital expenditure request and a project plan to have it done internally.
2014-04-01 10:44 PM
Originally Posted by 905shmick View Post
I'd wager that the folks at Dropbox, Google, etc... have a better security team working to ensure your data remains out of hands of "bad guys" .
One more thing - what if Dropbox, Google, MS, etc are the bad guys, or the bad guys work at those companies? You are handing them the keys to your information.

Or what if you are in a conflict situation with those companies such as suing them for some reason. Do you want them to potentially have access to your email and/or office docs?
2014-04-01 10:20 PM
Wayne Dropbox say they fixed their security breaches - they probably said that after the first of the multiple breaches mentioned.

Can I vouch 100% for my employer? No. But we have a lot more control over our own servers then we do over cloud servers owned and operated by someone else, potentially subject to other government's over site and surveillance by the NSA.

So when it comes to something like Office for the iPad we are a lot more comfortable using Sharepoint on our own servers rather than Microsoft's OneDrive service.
2014-04-01 10:09 PM
905shmick Yep, they had a problem, fixed it and reported on it. Are you saying with 100% confidence that you can vouch for the integrity of the systems at your employer?
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