More Wi-Fi Usage
Amazon's "Fire" tablet is yet another digital eco-system. It can be looked at as two things -- a media consumption device; and an integrated mobile retail store.
Like most other tablets, it is strong on web browsing, video and audio playback and reading. Typical passive media consumption stuff.
But as we move more and more into a society that consumes lots of digital things (music, movies, TV shows and books), Amazon has created a virtual retail store with it's Fire tablet. The strength of the Fire tablet is that it makes finding and buying digital stuff quick and easy -- and then you can "consume" it on the same device. In the USA, you even have the choice of using Amazon Prime, which streams video-based product to you at no extra cost above a yearly $80 subscription fee.
And Amazon offers perhaps unmatched quantities of digital stuff for us all to consume. They are used to and good at making a thriving business out of very low margins and very high volumes. And now they are just about to open tens of millions of mobile retail outlets.
Shaw executives must be feeling pretty good about deciding to stay out of the 3G, 4G, LTE communications business, and instead focussing on urban Wi-Fi. Now they have even more potential customers to plan around.