Here is my humorous interpretation of this press release:
illico TV will boast optimized navigation and a new look
It has come to our attention that Bell Expressvu and Bell Fibe offer better hardware and navigation GUI so we should at least try to offer something similar or as a minimum a new SARA version that our customers can help debug.
While still carrying the largest selection of triple-screen content, French-language content and high-definition content
We are a regional player with demographics that are different from Bell. As long as we keep them happy with the exiting SD and HD content there is should be no reason to expand our offerings. Additional HD channels from ROC and US will cost us extra license fees and will eat away our hefty margins.
The illico TV experience will be powerfully supported by Videotron’s fibre optic/coax network, recognized for 10 years as the most reliable in the industry
Recently we have a new player in our backyard (Bell Fibe) who is offering similar reliable services with ala-carte channel selection so we better remind people how good we used to be so maybe they can forget about switching services any time soon.
Our cutting-edge, robust network will give our customers across Québec access to the latest technology
Hey who knows, we may even have something for our Gatineau customers who we have been charging the same fees as Montreal will limited offerings.