NPD Ends Console Hardware Sales Data - Canadian TV, Computing and Home Theatre Forums
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post #1 of 2 (permalink) Old 2007-11-07, 04:15 AM Thread Starter
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NPD Ends Console Hardware Sales Data

NPD Group Gently Reminds Whiny Journalists and Tear-Stricken Fanboys That its Provision of Hardware Data Was Always Intended to be 'Temporary'

N'Gai Croal
Tuesday, November 06, 2007 4:07 PM

There are few things that get a crowd on its feet like a Hail Mary pass lofted onto the air as the clock is winding down. We should know, because we threw one this morning that still has the stadium shell-shocked: our Monday Morning Quarterback scoop that the NPD Group is cutting back on the videogame sales data it makes available to the media. And as we predicted, hot, bitter tears are being shed by DIY analysts at the prospect of being denied the sweet milk of industry sales data.

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post #2 of 2 (permalink) Old 2007-11-07, 08:35 AM
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NPD makes its money by selling data to retailers and manufacturers. They only release info to stimulate sales of their data.

I suspect in the last year, some customers have stopped buying and cited the NPD press releases as the reason, so they decided to stop.

Makes sense from a business perspective but the ******'s and bloggers will all be upset because now they can't make ridiculous comments based on incomplete data!

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