Join Date: Sep 2004
Location: Edmonton Telus PureFibre 4K internet 150
Macs have always been more expensive than PCs. In fact, during Apple's dark ages (the 90s), the argument that price was the barrier to mass adoption lead to the appearance of Mac clones.
When Steve Jobs returned to the company in 1997, killing the licenses with clone makers was the first thing he did. Then he went to work on Mac OS 8 and the iMac, and people started to take notice again, just like they had in the mid 80s. For about 10 years, Apple had lost its edge. There were cheaper alternatives to their OS and their hardware, and people voted with their wallets.
I felt very different (no better, different) from anyone else around me when I was working on my Mac 15 years ago. I was using it because it just worked. Fifteen years later, I don't feel so different anymore (everybody is jumping on the bandwagon). But I still use Apple technology for the same reason: it works and makes me more productive.
With the iMac and OS 8, Apple regained its edge. Other products such as the iPod, the iPhone, Mac OS 9 and especially X, as well as good marketing and industrial design have allowed Apple to claw its way back from near death.