AppleTV Sales reach 1MM units in three months - Canadian TV, Computing and Home Theatre Forums
 
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post #1 of 8 (permalink) Old 2010-12-21, 10:39 AM Thread Starter
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AppleTV Sales reach 1MM units in three months

Sales will reach the one million mark this week, only three months after release.

I don't think anyone expected the uptake to be this quick, especially given the lack of $0.99 TV content available at launch.

Last edited by 99semaj; 2010-12-21 at 04:08 PM. Reason: Changed title to read three months from two
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post #2 of 8 (permalink) Old 2010-12-21, 11:42 AM
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Quote:
Originally Posted by AppleInsider Staff
But some studios have been reluctant to participate, calling Apple's 99-cent model too inexpensive.
The 99 cent price point for TV shows certainly makes me want to consider this product. However, the content needs to be there. It just shows how studios are shooting themselves, and hardware vendors, in the foot as technology moves forward.

At 20 I had a good mind. At 40 I had money. At 60 I've lost my mind and my money. Oh, to be 20 again. --Scary
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post #3 of 8 (permalink) Old 2010-12-21, 11:51 AM
 
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The new AppleTV still has it's share of hiccups. I have an original ATV and my friend a new ATV2. When I rent a movie it downloads to the HD and runs perfectly. On his new ATV2 it's all streaming, it can be choppy and it chews through your bandwidth at an alarming rate. If you rewind, restart, rewatch it just gets the same data off the net again. Try watching a rental two or three times.
I hope the ATV3 has a SDD or HDD.

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post #4 of 8 (permalink) Old 2010-12-21, 03:51 PM
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Doing a little research and these numbers seem pretty disappointing.

The devices actually were available for pre-order on September 1st and had sold 250,000 by Mid October. So sales over the last two months was around 750,000 units or about 375,000 per month. that's XMAS time so the last two months could be the best two months of the year.

Apple never released unit sales for the first generation of Apple TV, however one financial analyst, Gene Munster of Piper Jafray last year predicted sales of 6.6 million units in 2009, up from about 2.1 million units in 2008.

So they sold over 500,00 units per month in 2009 if Munster's numbers are accurate.

That suggests to me that new ATV sales may be lower than old ATV?????



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post #5 of 8 (permalink) Old 2010-12-21, 04:52 PM
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And these sales pale in comparison to the sales of other iDevices that in many cases (iPhone, iPad 3G+Wifi) are substantially more expensive and incur monthly subscription costs.
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post #6 of 8 (permalink) Old 2010-12-21, 05:45 PM
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They may pale but its a different market niche. I'm certain that no one is close to the 10 million of so ATV units that have sold in the last four years or so.



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post #7 of 8 (permalink) Old 2010-12-21, 05:48 PM
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Unless you include the game consoles in this category. It would make some sense for Cisco to start building this capability into their STBs but I don't imagine the cable companies would like that very much.
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post #8 of 8 (permalink) Old 2010-12-21, 06:37 PM
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Video Game Consoles and Media Extenders are definitely not in the same category.



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