Bell Media Signs Long-Term Content Licensing Agreement with Viacom International Media Networks (VIMN) for Comedy Central Content in Canada
Bell Media announced today that it has reached an exclusive deal with VIMN that builds on the company’s existing relationship with Comedy Central. The multi-year deal secures Comedy Central’s entire library and all new programming with an expanded suite of rights across multiple platforms, ensuring that Bell Media will remain the broadcaster of marquee Comedy Central programming such as THE DAILY SHOW WITH TREVOR NOAH, SOUTH PARK, INSIDE AMY SCHUMER, @ Midnight WITH CHRIS HARDWICK, BROAD CITY, and the famed Comedy Central Roasts for years to come.
The agreement, a significant expansion of Bell Media’s previous agreement with VIMN, reached in 2007, delivers exclusive rights to Comedy Central’s first-run original programming as well as its extensive library of scripted and unscripted series and specials, including rights to international Comedy Central original productions for multiple platforms, including broadcast, digital, EST, and SVOD. These rights will be exploited across Bell Media brands including, The Comedy Network, Much, and CraveTV. As part of the agreement, Bell Media has retained rights to Comedy Central’s branded app, Comedy Central Play, which offers clips, full episodes, and exclusive content from hit programming and stand-up specials.
Comedy Central programming is foundational on both The Comedy Network and Much. On Comedy, a Comedy Central branded programming block will debut later this year.