My reasoning for having an ISP email is I have a side business with my wife and the side business is only slated to be a short term project. Since we distrobuted our e-mail address as part of this side business project we expected that we would get spam, junk mail and other non-wanted solicitations, and once the short term project is over we will no longer require the e-mail and it can safely be de-commissioned. It was much easier to set up a e-mail with our ISP for short term use rather than the big guys like Hotmail, Yahoo or G-mail. Btw, I really DISLIKE the G-Mail interface. I find hotmail to be the cleanest and nicest interface of them all.