DHX Media and Iconix forge deal to grow Strawberry Shortcake brand
DHX Media and Iconix Brand Group have entered into a long-term agreement to co-develop and co-produce a new animated series based on the iconic entertainment toy brand, Strawberry Shortcake.
In an additional deal, DHX also becomes the exclusive, global distributor for the Strawberry Shortcake back catalogue, adding 108 half-hours to the 8 half-hours of Strawberry Shortcake content already in the DHX distribution library.
Under the terms of the deal, DHX and Iconix will jointly finance, co-develop and co-produce at least 39 new half-hour episodes of Strawberry Shortcake, with the option for additional episodes. All episodes will be produced by DHX Studios, and DHX will be the exclusive worldwide distributor of this new content across all media, with the possibility to extend for additional seasons. Iconix will maintain ownership of copyrights and all intellectual property.