While I resisted this theory originally, I am now almost convinced that Bell, Shaw(Corus) and Rogers have no intention to creating viable streaming services. After all, streaming TV will ultimately destroy their core business.
It would seem that CraveTV and Shomi are just half-assed attempts designed to tie-up streaming rights so Netflix can't get them. It must be costing them a fortune in licensing and marketing but I guess it's worth it. Right now they have the upper hand because content makers are down on Netflix and have been convinced that Bell and Shaw/Rogers will get their works to a significant number of eyes. If that continues, I wonder how happy they will be (or maybe they just don't care as long as they are getting paid).
I guess my point is that I for one will not be holding my breath for a good app on my preferred platform (Roku).