Originally Posted by Angstrom
Monster invests tons into marketing. Those costs have to come back somehow. Can you name any other brand of cables off the top of your head? Cables are about impedance, gauge and construction. The tighter the tolerances, the higher the manufacturing costs. Do they exceed others, probably. How much $$ do you care? No monsters in my systems, just good quality cables purchased mainly through industrial wholesalers. Coax and cat 5 with connections done by myself with the proper tools. The result, no intermittents, and no discernable crosstalk or excessive losses, ghosting, etc. Better to research cable specs, then you will find superior cables at places you may normally not shop.
What Marketing???, I have yet to see a commercial, or any promotion on Monster Cables. Monster has been around for a long time,it is a well established company, you would think the dollars would go into R&D. YES I can, that would be JPS Labs... Monster does not even scratch the surface when it comes to the high end cable market. In some of the smaller cities try finding anything high end. I talked to someone at FS and the reasons they fianally got into the Monster line was becasue customers were asking for it. The AR brand they carry is not too cheap either.
I think this is also the wrong place to be discussing this as everyone seems to think that people who buy Monster are all stupid uninformed and wasting their money.(Unless you are an audio video phile & read mags like Sound & Vision etc.) One thing I will tell you is that you all mention these extreme prices for Monster, but at least give people the facts, Monster makes a variety of cables in different price ranges. For example the test at PC World used a Monster $300.00, which is ridiculous,they also have one for $100.00 which is good enough. The bottom line is inform yourself, don"t listen to sales people or look at the fancy comparision displays...
Before I had all my AV gear I used to go to many sound rooms, I did my research, I do not just throw money on the counter, and buy into the brand name hipe. Here is an important question for you all, what type of Cables interconnects etc. do you think they are using in those high end sound rooms. Here is another question, you know Paradigm, they make all their own stuff and do extensive testing on their speakers in special rooms , what do you think they use for Cables???
I know who CARES..... You also don't put vinyl seats in a Mercedes