I am definitely with you on this! When you think about it, scrap copper is worth just as much as those $1 Store cable! During the Xmas holiday, I replaced one of those on my sister small cheap LCD; my brother in law was complaining how bad he felt buying this LCD, he said we are only using to show our pictures fromour trips and it looks awfull. I took him to FS (closest to his home) and bought the cheapest component cable they had in the store, you wouldn't beleive the changes! He wasn't cursing at the flat screen anymore! As we both agree, connections are very important! As you pointed out, cavles in the area of 20 - 30$ should be fine for coax cables. Even in the proffessional fields, rental, we do not always top dollar for cables, what is the sense but we definitely do not use $Store cables!