Zones or long distance and roaming charges are bogus with today's technology and infrastructure. Wireless companies want to set costs as if they still had to run a twisted pair for every phone call. In reality these services cost almost nothing for carriers to implement or provide in normal use. They only exist because carriers leverage high rates to upsell customers to more expensive plans they don't need. The strategy being used by Bell/Lucky is pretty obvious. They offer a $10 loss leader plan to lure customers away from third party competitors. Then they upsell customers to more expensive plans once they realize the shortcomings of the plan. Net outcome: Bell +$millions, competitors -$millions, wireless consumers -$millions.