Well, I'm curious to see what they're offering.
Here are things to look for that could make this new product appealing to those who aren't interested in a cable subscription today (especially millennials), and will be a good gauge in the relative competitiveness of the product:
1. Does it require proprietary hardware, or can people use it with existing streaming products (e.g. Chromecast, Roku, etc)?
2. Is it priced competitively?
3. How much content will be available?
4. If you must pay a subscription fee to use this service, must you still contend with advertisements?