rsambuca, No I am not trying to start anything.
Of course Android tablets are competitors to iPad but from a consumer perspective the closest competitor to any particular Android tablet is another Android tablet.
Imagine a Best Buy store.
Person says I want a tablet. Salesperson will likely say "Apple, Android or Blackberry?"
If customer says Android, then the salesperson will show them the Xoom, Fire Tablet, Galaxy Tab and so on.
or imagine a customer saying "I want a book reader"
Likely salesperson will suggest a Nook, Kobo, Kindle, Maybe a fire tablet but likely not an iPad, galaxy tab or xoom.
The tablet marketplace is not a monolith. It's going to segment.
I'm tempted to call the Fire Tablet an enhanced colour ebook reader rather than a tablet.