2 questions re CBC Television...... - Canadian TV, Computing and Home Theatre Forums

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post #1 of 27 (permalink) Old 2019-05-15, 04:39 PM Thread Starter
 
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2 questions re CBC Television......

1. What is the current subsidy that the CBC now receives from the federal government?
2. Can this network really claim to be a "public broadcaster" since so much of their programming is interrupted by commercials?
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post #2 of 27 (permalink) Old 2019-05-15, 05:27 PM
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I think "public" is still appropriate, as it's owned by the public, through the government. Other networks are owned by for profit corporations. The commercials are simply a means of raising revenue, instead of relying entirely on taxes or licence fees.

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post #3 of 27 (permalink) Old 2019-05-15, 06:22 PM
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I think "public" is still appropriate, as it's owned by the public, through the government.
Surely it's not even "think" but "absolutely sure".

Public is not a reference to whether they have advertising or not! Heck, even PBS has a lot more advertising than they used to have.
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post #4 of 27 (permalink) Old 2019-05-16, 08:38 AM
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Funding info is in the Annual Report: https://site-cbc.radio-canada.ca/sit...a.pdf#page=103

Page 103.
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post #5 of 27 (permalink) Old 2019-05-16, 09:17 AM
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The CBC is a Crown Corporation so, yes, it is owned by the Canadian government. It is managed and run at arms length by a board of directors and an appointed president. Its budget is just over $1.5 billion with just over $1 billion of that being provided by the Canadian government.

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post #6 of 27 (permalink) Old 2019-05-16, 09:26 AM
 
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2 questions re CBC Television......

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Originally Posted by nfitz View Post
Surely it's not even "think" but "absolutely sure".



Public is not a reference to whether they have advertising or not! Heck, even PBS has a lot more advertising than they used to have.


Yes indeed but they do not yet have advertising in the middle of programs. I don’t watch CBC because of the ads. It if they went to ads only between programs then I probably would watch some things.
Further I really think that ads and pubic subsidy should be mutually exclusive.


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post #7 of 27 (permalink) Old 2019-05-16, 10:18 AM
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Yes indeed but they do not yet have advertising in the middle of programs. I don’t watch CBC because of the ads. It if they went to ads only between programs then I probably would watch some things.
Further I really think that ads and pubic subsidy should be mutually exclusive.
There's a difference between ads and sponsorship. On PBS, you know who paid money to support them, but not ads to sell something. As for not running ads, that means the subsidy would be even greater, coming from taxes or license fees. Given the anti-tax attitude of so many, that would be a hard sell. As far as I know, CBC TV has had ads pretty much from the start.

Unfortunately, there are many who consider taxes to be evil, ignoring all the good they can bring. That means the CBC has to find some other means of revenue.
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post #8 of 27 (permalink) Old 2019-05-16, 10:33 AM
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PBS does air ads before some programs in addition to sponsorship information.
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post #9 of 27 (permalink) Old 2019-05-16, 04:27 PM
 
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I watch "This Old House" on PBS and it has plenty of traditional advertisements/commercials before the show, and lots of product placement during the show. Between "This Old House" and "Ask This Old House" there is a lot of commercials as well for Home Depot and other home improvement companies/products.

However, for some documentaries I watch on PBS, they just have a quick notification with something like "this program is brought to you by the Inglewood Endowment Fund" or some other non-descript charity or person.
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post #10 of 27 (permalink) Old 2019-05-16, 05:38 PM
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I've never watched This Old House, just documentaries, Nova, etc. I also watch some concerts.

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post #11 of 27 (permalink) Old 2019-05-16, 11:51 PM
 
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The "ads" on PBS are technically underwriting spots

They're not allowed to promote a specific product.
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post #12 of 27 (permalink) Old 2019-05-17, 01:55 PM
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They may not promote specific products but they do promote the company, plus its activities and services. It's similar to the Microsoft commercials that promote Microsoft AI. You cannot buy Microsoft AI but it's implied that you get its benefits by using Microsoft products.
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post #13 of 27 (permalink) Old 2019-05-17, 02:49 PM
 
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I have no problem with well done product placement. It doesn’t disturb the program anywhere near as much as 3 minutes of ads...which reminds me. I do watch CBC’s Documentary channel which often has 4 minute ad slots, just to be even more annoying.

On PBS those lead ins to Nova extolling the achievements of Draper and the Koch brothers, I don’t find annoying at all.

Anyway. I would rather that the CBC had no ads or only between programs even if that meant a bigger subsidy.
Without getting political maybe it should just come out of equalization as it is a national benefit.



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post #14 of 27 (permalink) Old 2019-05-17, 03:06 PM
 
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How does Hockey Night In Canada work now that it is owned by Rogers? Does CBC lease airwaves to them?

I also don't understand why Rogers gives CBC the best games - why not keep them on Sportsnet or CITY?

I understand that hockey is important to a lot of people, however, I do not understand why a public broadcaster has a private broadcaster running programming.
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post #15 of 27 (permalink) Old 2019-05-17, 03:54 PM
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Rogers gets the ad revenue.
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