W NETWORK BRINGS HALLMARK CHANNEL TO CANADA IN LANDMARK CONTENT DEAL WITH CROWN MEDIA
Corus Entertainment’s W Network and Crown Media Family Network’s Hallmark Channel announced today an exclusive multi-year, multi-platform channel partnership that brings the United States’ most iconic family-friendly entertainment brand, along with its beloved content, to Canada for the first time ever. Beginning November 1, 2018
, Canadians will experience W Network in a whole new way, with the launch of Hallmark Channel and its highly popular original movies, which will air in conjunction with seasonal programming franchises and branded weekend movie blocks. The partnership grants W Network exclusive Canadian licensing rights to all movies and scripted series produced by Crown for Hallmark and Hallmark Movies & Mysteries.
Hallmark Channel’s launch on W coincides with the kick-off of the U.S. cable network’s annual two-month “Countdown to Christmas” event, allowing Canadians to celebrate the season with the channel’s signature holiday movies, including a selection of brand new 2018 titles that will make their Canadian debuts in conjunction with the U.S. world premieres.
Hallmark Channel’s Countdown to Christmas on W packs a festive punch of movies and stars. View the entire schedule for Hallmark Channel’s Countdown to Christmas at www.wnetwork.com
Following the holidays, W Network will present five other Hallmark Channel-branded seasonal programming stunts including: “Countdown to Valentine’s Day”, “Spring Fever”, “June Weddings”, “Summer Nights”, “Fall Harvest”, and “Winterfest”. Beyond seasonal programming initiatives, W Network will host Hallmark Channel-branded movie blocks every weekend, with custom promotional and in-show elements including promos, bugs, IDs, and lower-thirds. As the premiere destination for Hallmark Channel in Canada, W Network has more than 35 titles in the queue for the broadcast year, in addition to a curated selection of third-party movies that complement the existing catalogue.
All Hallmark titles will premiere first on W Network before being made available on W On Demand. For full scheduling information, visit www.wnetwork.com/schedule