Blue Ant Media to rebrand AUX as A.Side - Canadian TV, Computing and Home Theatre Forums

 
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post #1 of 2 (permalink) Old 2017-04-07, 08:33 PM Thread Starter
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Blue Ant Media to rebrand AUX as A.Side

BLUE ANT MEDIA AND SHED CREATIVE AGENCY ANNOUNCE PLANS TO LAUNCH NEW MULTI-PLATFORM MUSIC OFFERING, A.SIDE

A.Side will replace Blue Ant Media’s existing AUX brand via its digital and linear television platforms, skewing towards a core target audience of female millennials (A18-34).

Launching this spring, A.Side will be a digital-first, multi-platform offering that will spark and feed conversation with fans through a digital publishing platform (OntheASide.com), social media (Facebook/Snapchat @A.Side) and a national television network.

A.Side TV
To expand the brand experience this spring, A.Side TV, broadcasting in HD, will offer curated music videos balancing some of the most groundbreaking visuals with today’s trending favourites. A List will serve as the ad-supported channel’s main video flow, grouping together videos from any genre or era under a unifying theme. Countdown will bring a weekly batch of the brand’s hottest selections. The schedule will also offer cult-classic movies, and their soundtracks, like Garden State, Drumline and Walk The Line. Full programming details will be unveiled in the short future.
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post #2 of 2 (permalink) Old 2017-05-24, 02:16 PM Thread Starter
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The website has launched - OntheASide.com.

Adding to the experience is A.Side TV, going live nationally on Tuesday, May 30. New programming hitting the channel this spring includes Mary Mary, premiering June 4 at 7 p.m. ET/8 p.m. PT and SWV Reunited, premiering on June 4 at 8 p.m. ET/ 9 p.m. PT. A.Side TV will also offer curated music videos balancing some of the most groundbreaking visuals with today’s trending favourites. A List will serve as the ad-supported channel’s main video flow, grouping together videos from any genre or era under a unifying theme. The schedule will also offer cult-classic movies, and their soundtracks, like Garden State, Drumline and Walk The Line. A.Side will broadcast in Canada in HD and will replace Blue Ant Media’s existing AUX channel.
Full Press Release

No mention of a national free preview. The press release isn't clear if the channel will be HD-only or if there will be SD and HD versions.
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