this does confuse me somewhat, the new "model" of TV revenue. From the 50's to the mid 2000's, a program was broadcast, over either the air or cable. Ads were inserted totaling roughly eight minutes per 30 minutes. For 50 years, that seemed to make lots of money for the broadcaster.
Now, those same eight minutes generate revenue, but apparently they don't generate enough revenue to cover the revenue of all the other ads inserted in online versions (try watching The Daily Show, Colbert or ANY Youtube video online), Hulu, Netflix ads etc.
Is it me, or is something fishy here? Yes, fewer young people use traditional cable/OTA/sat to get their TV fix, reducing traditional revenue "views", but since there's also ad revenue generated via online versions, not to mention the provider (cable, Starbucks retail, etc) charging for supplying broadband so as to be able to view online versions, there would appear to be even MORE revenue now.
So, while licensing limitations are a convenient reason (excuse) for handicapping an app like the new Global/Shaw app, I'm concerned the ONLY reason all the viewing limitations exist is purely to generate yet another guaranteed revenue stream.
But that's just me. If anything, I just get ticked-off and watch less online, and that's a shame, because I'm used to sitting thru commercials. I'm not used to signing-in and exposing my personal account info, however.
HNIC used to run silent, visual ads as the game continued. Maybe that's the online model they should be looking at, as opposed to gathering my personal info. I'd use this new app WAY more if that were the case.