Join Date: Jun 2008
Location: Somewhere in Time
"Exclusive Discount" Letter
In the last week of April, I received Shaw Direct's Notification Letter that my 530 is not compatible with the upgraded network and needs to be replaced before June 6, 2017 to avoid losing HD Channels. The letter mentions an "exclusive discount" to replace older HD equipment without saying what it is.
Interestingly, the week before receiving the letter, I had phoned Shaw Direct about the notice of the pending change on the 530's guide. The initial offer (as mentioned earlier in this thread) was $50 off the purchase of a new 630. My diplomatic response (I did not get angry - as a negotiating tactic - that rarely is effective) was that, although the 530 was released 12 years ago and is obsolete, the 630 was released 7 years ago and also is obsolete. Simply put, a 630 is not worth $200, so a $50 dollar discount offer is, quite frankly, insulting. Shaw Direct needs to do better.
In response, the initial customer rep offered to direct me to client retention (? - I think I got the title right) which I accepted and thanked him for (please remember the person on the other end of the line is just trying to do his or her job - he or she is not the clown that comes up with these policies - the rep is merely trying to implement them).
First thing the client retention rep confirmed was the package I had (a higher package) and how long I was a customer (almost 20 years). His offer was a $200 rebate off of a purchase of 630 (i.e., I pay $249.99 plus the applicable tax on $249.99 but receive $200 back; $62.49 all in ignoring any provincial tax). My negotiating target was to pay only $50 plus tax (i.e., $52.50 ignoring any provincial tax) - this is was what I paid for my other 630s and 605s in 2011 when I upgraded them from 500 series receivers (why would I pay more for equipment that is now obsolete?). However, considering how easy this was (a large part due to my package and customer history), I accepted the offer (I got 95% of what I wanted without any pain).
The take away is that you can do better than their initial offer. How much better will be dependent upon of how desirable of a customer you are (i.e., package and length as a customer). My sense are the parameters are consistent with the offers that they made in 2011 when the 630 was released and Shaw Direct was trying to convince customers to upgrade their equipment. My gut reaction is that the best you are going to do is $50 plus tax. However, consistent with 2011, I do think there is a limit of how many receivers they will offer a single customer at that discounted price (it was 2 in 2011 - although I was able to get 3 at that price).