Burn-In, Near-Static Images, Pixel Shifting
Per bravo 1, I emailed Shaw Direct about the new static images. I received a prompt and courteous reply. I like that about Shaw.
The response said that there should be no burn-in due to their use of PIXEL SHIFTING.
I don't understand how an image or text that stays in the same position moving only a few pixels in the same area would not leave a burn-in. Even if the pixels fade in and out and change color(?), I think that an image or text larger than a few pixels would burn-in as a blurred image.
Maybe it is my lack of understanding of the technology, but my perception is that a relatively static image is not good.
Shaw should eliminate static (or near-static) images just to assuage the apprehension of customers to real or just feared burn-in. I hope that this is not an exercise to use new technology for their own internal delight, serving no good purpose for the customer.
Excerpts Quoted Below:
"The Stingray and music channels have what is called pixel shifting. This is very subtle and may not be picked up unless you are looking at it really close. All the pixels will slide to the side just a little bit. As well the titles will fade in and out. This eliminates the possibility of an image being burnt into a TV screen."
"…while the images do shift by a few pixels, it will also fade in and out. This keeps the pixels on the TV from burning in as they are constantly changing colour in the fade."
"I have forwarded your suggestion to our Product and Development team about having a black screen saver developed as an option for a future software updated."